A content strategy sets the foundation for the creation, structure and governance of content. You should apply a content strategy when building new services or redesigning content, or for big changes such as machinery-of-government updates.
Where to begin
Identify and communicate the initial problem so you can get buy-in for your content strategy.
Research and analyse
Before you begin to create a strategy, you need to understand your content, users and business.
Develop your strategy
Once you understand your research, it’s time to define the purpose of your content.
After analysing your content, it will become clear that some content and websites are no longer required.
Set the foundations
Build on your strategy with a solid foundation for both internal and external users.
Create user-centred content
Now you’ve implemented your content strategy, make sure you set up processes to maintain and continually improve it.
Join the Content Design and Strategy Community of Practice
The Content Design and Strategy Community of Practice is a place for government content specialists, practitioners and leaders to share ideas, solve problems, connect to peers and work in the open.
This community is hosted by the Digital Profession on the members' community and access is available to Digital Profession members at the Practitioner level. If you are not yet a member, please register to be a Practitioner member of the Digital Profession.