Digital Profession

Start a content strategy

To start a content strategy you will need to involve senior executives, and persuade them to give you the go-ahead.

Why a content strategy

Your content strategy should govern all content created by your agency.

It will:

  • define a process and a structure for content that meets your user needs
  • align your people and processes to the agency goals
  • enable you to manage content in an efficient and cost-effective manner
  • help you maintain, improve and remove content

Recommended approach

Get senior executive buy-in

Set up early and regular engagement to ensure continuous buy-in.

Show the problem with evidence

Articulate a clear problem to help you argue the value of a content strategy.

Tips for pitching your case

Be clear about what you are pitching and set a high-level goal.

Content strategy output

What you'll get

  • Endorsement of your content strategy
  • The go-ahead to start

What to do

Add to Part 1: The problem, in the Content Strategy Template

← Do before: Understand your content ecosystem

Where to begin phase

Do next: Identify business needs →

Research and analyse phase

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