Understand your content channels and how they’re connected.
As you investigate the channels in your agency, you may find more than just a website or two. You may uncover many more websites, social media channels, apps, email newsletters, intranets and forgotten websites. You may also consider including more traditional media like flyers and brochures.
Why understand your ecosystem
Learning about your content ecosystem is vital to understanding overlaps, gaps and scope. This can help you to gain executive support for your content strategy project.