Digital Profession

Define user content needs

Get to know your users and create artefacts that help you action what you’ve learned.

Why define user content needs

The better you understand your users, the more likely you will build a channel or service that works for them.

Spend time to understand what users want and need to inform the creation and structure of your content.

How to define user content needs

Understand users and their needs

Knowing your users and their needs is the starting point for any product or service.

User research

How to plan for research, adapt your methods, recruit and interview, and analyse what you learn.

Create actionable artefacts

Use the right documents to build your understanding of the user and communicate what you know.

Content strategy output

What you'll get

  • User profile
  • Journey map
  • User stories

What to do

Add to Part 3: User research, in the Content Strategy Template.

 

← Do before: Identify business needs

    Research and analyse phase

Do next: Audit content →

Research and analyse phase    

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