A content management system (CMS) is a tool that helps you manage content all in one place. Learn how to choose the best CMS for your purposes and get the most out of it.
Your CMS fits between your content strategy and your website.
The role of a CMS in the content ecosystem
Your CMS fits between your content strategy and your website. It’s the middle ground where you can manage your content lifecycle. This includes content creation, editing, approvals, publishing, improving, maintaining and removing
- The content strategy determines the information that needs to be created for use on your website.
- The CMS helps to manage the process of getting the content onto your website.
- The website uses the published content in the CMS and presents it to your users.
Why use a CMS?
A content management system, as its name suggests, makes it easier to create, manage, store and work with your content. It also supports things like content workflow, lifecycle, and user roles (content creators, editors, approvers, publishers).
Content strategy output
What you'll get
- An understanding of how to choose a CMS
- An understanding of how to optimise and configure a CMS
- A CMS requirements checklist
What to do
Add to Part 8 in the Content Strategy Template
Analyse and discuss CMS requirements with your development team.
← Do before: Define your search engine optimisation (SEO) strategy
Set the foundations phase
Do next: Manage content requests →
Create user-centred content phase