Digital Profession

Manage content requests

Know who’s involved and what needs to be done to manage business-as-usual content requests.

What is the content lifecycle?

The content lifecycle defines the people, workflow, skills and tasks involved in producing content.

Each content production stage focuses on user needs with checks to ensure the quality and relevance of content throughout its lifespan.

The content lifecycle starts with Intent then moves through the following stages; Plan, Create, Sign off, Publish and Maintain/Improve. This process is circular because after content has been published and it is being maintained, it goes back to the start of the process to run through and improve it. In this way we build in continual improvement.

Why use the content lifecycle

Use the content lifecycle to get content published, keep it relevant and continuously focus on value for the user.

When you apply the right skills at every lifecycle stage, you ensure content quality and relevance and a channel- and audience- approach.

How to ensure content usability

Plan content

Plan to define the end-to-end content task so the broader team has clarity about user needs and business goals.

Create content

Start the process of creating content by guiding authors in how to write for plain English and web standards.

Check and revise content

Involve the right people and expertise to check content quality before revising and final sign off.

Sign-off content

Create a brief or checklist for final sign off, so the approver knows what they need to do.

Publish content

Prepare and check that quality content is uploaded into your CMS platform and, publish it live.

Maintain and improve content

Set a review process to maintain and improve content. Use your data to keep it relevant for your users.

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