Digital Profession

Set up your governance

Set up a content governance model to align with the goals of your content strategy. Be clear about quality standards, who owns the content and who does what.

Why govern content

When you govern content:

  • you bring together the right people, expertise and accountability. Everyone works to improve your agency’s service to the public.
  • you report on agreed measures of success. This helps to build trust and get buy in. It also helps deliver on the goals of your content strategy.

Start by understanding your agency’s content maturity level. Align it with an improved content governance model.

Steps to govern content

Improve your content maturity level

Start by recognising your agency’s content maturity level, to know how you can progress and improve it.

Apply a content governance model

Work towards a content governance model that will improve content and get better outcomes.

Assign accountability and ownership

Decide who owns content and who is accountable for it, according to the expertise available.

Endorse guidelines and standards

Empower your agency to be consistent, to know what to do and what not to do.

Content strategy output

What you'll get

  • An agreed governance model
  • A signed off content production workflow

What to do

Add to Part 7: Content governance, in the Content Strategy Template

← Do before: Set goals and measure success

    Develop your strategy phase

Do next: Remove content →

Clean up phase    

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